Big, Fun Launch for WeDo!

November 19, 2015

The energy in the air was palpable in downtown Minneapolis yesterday. Swarms of smiling people in colorful hats, scarves and t-shirts pollenated the streets and skyways to greet the thousands of people who work and visit downtown. Why the buzz? To celebrate the launch of WeDo – the West Downtown Cultural District. As you may have discovered, it’s a place to celebrate arts, culture and everything that makes Minneapolis unique.

Special thanks to all of our amazing launch supporters that made the WeDo kick-off such a smashing success!

Take a peek at the cool pics from some of the launch-day activities:

Colorful WeDo posters adorned window fronts.

Hennepin Trust Theatre staff and volunteers handed out free coffee, donuts and WeDo swag bags.  


Electronic billboards showcased the WeDo brand and website (courtesy of Clear Channel).

The BMW i3 – wrapped in the WeDo logo – zoomed up and down Hennepin, giving away WeDo bags of goodness (courtesy of BMW of Minnetonka).

Brave New Workshop cast members play WeDo improv games in the skyway with a passerby. 

WeDo cookies for all … yum!  

Even former Mayor RT Rybak got in on the WeDo action!

Be sure to continue joining the WeDo conversation on and Twitter @wedompls. And don’t forget to sign up for our newsletter!

Stay tuned … more exciting news about WeDo is on the way!